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Fundamentals of Global Strategy
https://open.umn.edu/opentextbooks/textbooks/130
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TABLE OF CONTENTS
Front Matter
Preface
Competing in a Global World
The Globalization of Companies...
Generic Strategies for Global Value...
Global Strategy as Business Model...
Target Markets and Modes of...
Globalizing the Value Proposit...
Global Branding
Globalizing the Value Chain...
Global Supply- Chain Managemen...
Globalizing the Management...
Appendix A: Global Trade: Doctrines...
Appendix B: Suggested Cases
References
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