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|a Fundamentals of Global Strategy |h [electronic resource]. |
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|a Saylor Foundation : |b OpenStax, |c 2012. |
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|a [cc by-nc-sa] This item is licensed with the Creative Commons Attribution Non-Commercial Share Alike License. This license lets others remix, tweak, and build upon this work non-commercially, as long as they credit the author and license their new creations under the identical terms. |
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|a The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.
Fundamentals of Global Strategy poses the following questions for your students to analyze:
What markets and/or regions should a company compete in and why?
To what degree can and should products and services be standardized?
Is it advantageous to adopt a more or less uniform market positioning worldwide?
What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?
How can competitive responses be most effectively coordinated on a global basis? |
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|a Electronic reproduction. |c Thomas Edison State University, |d 2021. |f (Open-NJ) |n Mode of access: World Wide Web. |n System requirements: Internet connectivity; Web browser software. |
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|a Thomas Edison State University. |
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|a Open and Affordable Textbooks (OAT). |
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|a de Kluyver, Cornelis A.. |
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|u https://opennj.net/AA00001502/00001 |y Click here for full text |
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|u https://open.umn.edu/opentextbooks/textbooks/130 |y Related URL |
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|a https:/opennj.net/content/AA/00/00/15/02/00001/Fundamentals of Global Strategythm.jpg |